FatFace x ShelterA campaign was launched during the Christmas season to promote FatFace's collaboration with Shelter. The challenge here was to delicately balance the festive spirit of the fashion retailer during that time, with the somber message of the housing and homelessness charity.
Concept Development | Design + Art Direction | Animation |
The words speak for themselves... |
With focus on digital and social channels during the pandemic, the typographic styled video animation successfully garnered 176k views on YouTube when launched. The music track acted as an emotional narrative completing the video.
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