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It's Black And WhiteThe Improve Agency is a forward-thinking digital marketing agency with a refreshingly no-nonsense, straight-talking tone-of-voice. At first, I was asked to create some category icons for their webpage. Taking inspiration from their personality and monochromatic logo, I created a set of icons using the style of service icons.
Visual Identity | Concept Development | Design + Art Direction | Animation |
Style IconsIts simplicity and familiarity made it versatile and fun. And so what started out as a commission for a set of web icons progressed and inspired the development of the brand's visual style; used in creating all its communication drivers from print to web and social, including animations.
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