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A Low Key Xmas...It was a challenging year for fashion retailers being the first Christmas during
the pandemic. With FatFace's business focus on non-store related sales, the campaign was rolled out with all things digital from trade emails, social drives, to direct mails. The direction was to keep things subtle with neutral tones, whilst dashes of gold here and there remind us that it's festive season after all. |
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Getting Social...The company relied a lot on social media during the pandemic. It was the brand's platform to engage, get personal, and reward their customers. As such, the company successfully hit 100k followers within that period. Adding to the Christmas campaign list The 12 Days Of Gifting campaign plays on the idea of a Christmas advent calendar.
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Not So Black Friday...The new FatFace as a brand likes to keep
it classy. So whilst it's business imperative to keep up with current consumer trends ie Black Friday, communicating it took a balancing act of keeping it visually exciting yet tonally exclusive. |
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