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A Dynamic IdentityAs a snowboarding wear company, Bonalow wanted a visual style to elevate its brand. They are young, dynamic, and all about the extreme sport. To reflect those qualities, I used the idea of triangles. It is the shape that represents the very playground of snowboarding, the mountain.
Visual Identity | Concept Development | Design + Art Direction 
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Mountain SpiritLike mountains, the shape of triangles can vary and can be fashioned into endless formations. That idea alone is significant in the snowboarding context. Then when put together, the energy those triangular compositions create expresses the soul and spirit of the brand.
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